The “greening of America” is on, and some major mainstream corporations continue to lead. While The Home Depot declared a full-time dedicated staff to environmental issues way back in 1990, their actions continue to prove their sustained interest.
From producing progressive consumer education programs to their ultra generous corporate contributions, it seems every time I turn around, The Home Depot is sponsoring sustainable building initiatives. In addition, they announced back in August that “products that meet the criteria will be tagged Eco Options to make them easier to find.” While this past years onslaught of mega-stores providing “green” options has no doubt acted as an incentive for this product attention, the positive outcomes continue to be the real story.
I know that without The Home Depot’s involvement, our local Habitat for Humanity would be unable to accomplish much of their work. The continued efforts and huge contributions of the orange DIY store makes me reconsider going anywhere else for my home improvement needs.
(This, by the way, is much more than any ad campaign would hope to accomplish. Although, their You Can Do It, We Can Help tagline IS excellent.